CASE STUDY

Airbus Digital Challenge

“It was amazing to learn in the workshops, get to know other participants, Airbus employees and very interesting challenges.”

“Atmosphere was amazing. I would do everything all over again.”

Putting IT skills to work to ensure the safe and sustainable future of aerospace!

Talented students and recent graduates tackle the hottest topics in digital innovation for aerospace today.

The Brief

Build a ‘ready to hire’ recruitment pipeline of digital and non-traditional profiles for Aerospace; position Airbus strongly as employer of choice for digital profiles and ensure an impactful online campaign.

Our Approach

A 3-day, Online, Interactive Challenge
The challenge was promoted to 60 carefully selected universities, 1,000+ faculty and careers contacts and a range of student and professional networks with over 1,700 responses in under 1month. Selected participants formed international, interdisciplinary teams to address a real-world digital challenge. After the event, participants were invited to join a Digital Talent Pool with direct access to open positions. Successful participants received a digital credential showcasing the skills developed which was actively shared on LinkedIn.

Results

1,700+

Individuals registered for the challenge

60+

Volunteers from across Airbus involved as speakers, experts, coaches & Jury members

400+

Shortlisted final year students & recent graduates with a ‘ready to hire’ profile for digital

22K+

Views on challenge web page  

80

Engaged participants from 20 countries

100%

Of participants would recommend joining this challenge

Join us in Cape Town, South Africa for the 2022 GEDC Industry Forum Dean & Industry Design Workshop.

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